Here are the campaign motifs along with background information on the individual themes.

Visible success for climate protection Together with our partners, we are developing versatile solutions that are important for our future. They help to use resources more efficiently, save energy and reduce CO2 emissions. This is good for the environment in the long term.

Visible success in house construction Together with our customers we are working on innovative construction materials. They provide improved insulation and enable more efficient use of materials.

Visible success in plasticizers Together with our customers we develop innovative plasticizers that ensure safety, above all in sensitive applications.

Visible success in the semiconductor industry In collaboration with our partners, we are developing high-purity processing and cleaning chemicals which are essential for the production of computer chips and solar cells.

Visible success in paper industry We work together with our customers to develop innovative chemicals for paper production and paper finishing in a quest to make this everyday product even more tear-resistant and to enhance the printing quality.

Visible success in water treatment Together with our customers, we are developing innovative polymers for water treatment so that, for instance, seawater desalination plants consume less energy for their operation.

Visible success in sports and leisure sector Together with our customers we are working on innovative plastics well suited for applications involving high dynamic loads in sports and leisure.

Visible success in Road Construction BASF is working with its customers to develop asphalt additives which make our streets more weatherproof, more robust and particularly long-lived.

Visible success for fuel Together with its customers, BASF is developing fuel additives that will allow engines to become cleaner, more efficient and more economical, thereby making an important contribution to reducing fuel consumption and harmful emissions.

Visible success in Agricultural Products With innovative solutions we help our partners in the farming industry to improve yields and quality of agricultural products.

Visible success in the area of extreme sports Together with our customers we are working on innovative solutions for our high-performance materials. They provide the highest level of safety and therefore create new possibilities in the area of extreme sports.

Visible success in the automotive industry BASF is one of the automotive sector`s major system partners. Together with our customers we are working to develop increasingly innovative solutions combining cost-effectiveness, environmental protection, safety, comfort and design.

Visible success in outdoor clothing BASF is working with its partners to develop high-quality textile coatings for outdoor clothing that will withstand the toughest of conditions, guaranteeing key functions such as protection from moisture and breathability.

Visible success with sports and leisure equipment Together with its partners, BASF is constantly developing increasingly innovative plastics that have become indispensable to a wide range of sports articles and are opening up new leisure possibilities.

Visible success in bridge construction BASF develops high-quality raw materials and, together with its customers, produces tailored solutions in order to increase the load-bearing capacity of valuable construction materials and protect them from environmentally induced damage.

Visible success in sun protection A partner to numerous well-known sunscreen manufacturers in the cosmetics industry, BASF produces highly effective UV filters that ensure even greater protection for sunbathers.