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Our goal is to remain the world's leading chemical company. With our renewed strategy BASF 2015, we will achieve this goal by successfully combining new and proven ideas.
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We are aligning our activities with four strategic guidelines:
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Growth alone is not sufficient in the international competition for capital. What will be important will be to grow profitably.  |
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In order to grow profitably, we want to focus even more closely on our customers' needs in the future and develop and apply the best business models for them and us. |
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We have committed and qualified employees and an excellent management team. Together, they ensure BASF’s success. |
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For us, sustainable enterprise means combining economic success with environmental protection and social responsibility, thus contributing to a future worth living for coming generations. |
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