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What points of orientation do we have on the road to sustainability? What are the values that define BASF's identity and link its employees across all borders? And how can we be measured by our employees, business partners, shareholders and neighbors? BASF's Values and Principles and its Vision 2015 answer these questions.
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Three-part approach
- Our strategy BASF 2015 describes the path that we will take in order to succeed in being the leading company in the chemical industry. One of the four strategic guidelines is: We ensure sustainable development.
- Six Values describe the orientation and the manner in which we want to reach these goals:
- Sustainable profitable performance
- Innovation in the service to our customers
- Safety, health, environmental responsibility
- Intercultural competence
- Mutual respect and open dialogue
- Integrity
- BASF's Principles formally state how we want to apply these Values in our day-to-day business.
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