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Developing Stakeholder Relations |
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A basic principle at BASF is that we deal with our numerous stakeholder groups openly and in good faith. We believe that this contributes to our long-term success.
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Our business brings us into contact with many different groups such as customers, suppliers, employees, investors, government and community representatives, the media, opinion leaders and members of nongovernmental organizations. We think that the more we actively integrate these groups in dialogue, projects and partnerships, the greater the confidence they place in our business activities.
Finding out which topics are important to which interest groups is the task of Issue Management at BASF. Our specialist units also conduct regular surveys to evaluate relations with our stakeholders. Last year, for example, 42.6 percent of BASF Group companies carried out employee surveys on a variety of topics. The results are used to develop our company further. Our business units perform regular customer surveys to determine what they expect and what demands they will place on us in the future. The results show us where we can do better and differentiate ourselves from our competitors.
The general responsibility for contacts with stakeholders lies with the corporate communications department and related units such as the Sustainability Center or our liaison offices in Washington, Brussels and Berlin.
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