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"The Making of Success" – our new image film |
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“The Making of Success” is the subject of our new image film. The film tells five stories in which BASF teams focus on the needs of their customers, thus helping to make them more successful. “The message is: We are where our customers are. Together with our partners, we develop intelligent solutions and help to shape the future,” said Felix Gress, Senior Vice President, Corporate Communications.
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Here you can view “The Making of Success”, our image film 2004! |
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To make the film, the production team criss-crossed the globe to shoot scenes with customers and employees on-site. Whether it be at the engine test facility developed in cooperation with the Chinese State Environment Protection Administration, or in the midst of soybean fields in Mato Grosso, Brazil, or at the paper pilot plant in Ludwigshafen – the delight of BASF employees and their customers over the success of their cooperative projects is palpable throughout the video.
The image film 2004 charts new waters not only with respect to content; its style is new as well: The documentary approach creates a lively, authentic effect. In their own words, BASF’s customers and employees speak about their team efforts, making viewers feel like they are part of the action. Jump cuts as well as an original soundtrack give the film additional drive. The producer and director is the New York filmmaker Art Jones, who has won numerous prizes for his documentary work.
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