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Two examples for close cooperations with customers
- development-partnership with adidas in designing the new running shoe a3
- system-partnership with Renault in the field of coatings
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At Renault Revoz BASF is responsible for a very important part of the production process: The company is not paid for the amount of paint used but for each perfectly painted car body.
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The new "a3 Ultraride"-sole, developed by the BASF subsidiary Elastogran, provides every adidas-shoe with perfect cushioning for a comfortable run.
BASF and adidas jointly developed the new running shoe a3: employees from BASF, its subsidiary company Elastogran and from adidas-Salomon worked together as a team.
Both sides invested competence and creativity in order to develop a sole made of thermoplastic polyurethane. It was the aim to tailor the product to the given ideas and requirements: a sole made of hardwearing material with good cushioning.
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Video
 ISDN  DSL
Unfortunately we may only offer the video in German.
Please click here for the translation (PDF).
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